Fifty One Sports, LLC does not provide legal or financial services of any kind and information contained on this site is for informational purposes only and does not represent legal advice or an offer of any legal services.

Marketing executives recognize the value of endorsements in sports and entertainment as an effective practice to reach a wide and diverse group of consumers. Companies seek athletes whose image reflects their corporate brand. Fifty One Sports can bridge the gap between a company's desire to make the most of limited marketing and advertising budgets, while strategically managing an athlete’s endorsement portfolio to forge a financially viable brand.


Fifty One Sports can assist clients in optimizing the use of social media to more effectively communicate with fans, showcase their passion for “the game”, promote a personal cause, and increase the value of sponsorship and endorsements opportunities. At the same time Fifty One Sports can work with clients to ensure compliance with restrictive or prohibitive team/league social media policies, and avoid potential misuse which can just as quickly diminish the value of a professional athlete’s brand.


Negotiating an athlete’s contractual obligations extends well beyond the popular catch-phrase “Show me the money.” Fifty One Sports recognizes the importance of the athlete's priorities, market potential, non-monetary factors, and respectful communication with team/league executives. Fifty One Sports strives to maximize total compensation, meet our clients' goals, and fulfill our obligations in a quality way.

Marketing and Endorsements

Contract Negotiations | ATHLETE MANAGEMENT